Start Small, Stay Small - A Developer's Guide to Launching a Startup
이 책은 한방/대박을 꿈을 쫓던 벤쳐신화 - 획기적인 아이디어를 개발하기 위해 다니던 회사를 그만두고, 친구 몇몇과 밤새워 몇 달간 개발하고, 벤쳐캐피탈에서 투자금을 지원받아 큰 성공을 꿈꾸는 - 에서 벗어나게 해준다. 어떻게 개발자가 작은 기업가로 탈바꿈할 수 있는지를 사례와 자료를 통해 설명한다.
The book web site: www.startupbook.net
저자 웹 사이트: http://www.softwarebyrob.com. Startup에 대한 많은 글을 올려 놓았다.
enterpreneur is visionary
- see the potential in an idea
- create a viable business from nothing
In this book, two types of enterpreneurs are covered:
Self-funded startup entrepreneur
Strive to build a startup that generates $500 per month in profit
There is no sinle path to success. The second two items, public commitement and accountability can be achieved by interacting with a community such as meetup groups(www.meeup.com) or online community (www.micropreneur.com).
Dollarizing your time
"Work hard and play hard, but never do both at once"
- Wasting time is bad. Boring movies, bad TV, pointless web surfing are expensive propositions. If you aren't enjoying something, stop doing it.
Information consumption is only good when it produces something
"When reading blogs or books or listening to podcast or audio books, take action notes."
Transitioning from developer to entrepreneur
Conversion Rates
- e.g FeedShot , Just Beach Towels, DotNetInvoice
How to find the niches
Conferences
References
Book - Micro ISV
www.micropreneur.com/: micropreneur academy
http://www.sourcegear.com/vault/
http://www.fogcreek.com/fogbugz/
http://basecamp.com/
www.slimtimer.com
이 책은 한방/대박을 꿈을 쫓던 벤쳐신화 - 획기적인 아이디어를 개발하기 위해 다니던 회사를 그만두고, 친구 몇몇과 밤새워 몇 달간 개발하고, 벤쳐캐피탈에서 투자금을 지원받아 큰 성공을 꿈꾸는 - 에서 벗어나게 해준다. 어떻게 개발자가 작은 기업가로 탈바꿈할 수 있는지를 사례와 자료를 통해 설명한다.
저자 웹 사이트: http://www.softwarebyrob.com. Startup에 대한 많은 글을 올려 놓았다.
Chapter 1. The chasm between developer and enterpreneur
enterpreneur is visionary
- see the potential in an idea
- create a viable business from nothing
In this book, two types of enterpreneurs are covered:
- Micropreneurs
- want to remain solo. No employees.
- sample: Ruben Gamez - www.bitsketch.com - Bootstrapers
- larger thant micro. 5~10 employees.
- Grows company to survive.
- sample: Harry Hollander - www.moraware.com
Self-funded startup entrepreneur
- technical visionary who creates s/w for a niche market
- genius of niches is too small for large competitors - merges existing technical knowledge with onlne marketing knowledge.
- across between a developer, webmaster and marketer.
- Product Last, Marketing First
- Having a product idea
- project: s/w applicaiton that you build as a fun side project. code is fun to write bcz you're not concered about quality
- product: a project that people will pay money for. - To Get Rich
- Because it sounds like fun
- Written goals
"Those who wrote their goals accomplished significantly more that those who did not wirte their goals." - Public Commitment
"...those who sent their commitments to a friend accomplished significantly more that those who wrote action commitments or did not write their goals." - Accountability
"... those who sent weekly progress reports to their freind accomplished significantly more more than those who had unwrittten goals."
Strive to build a startup that generates $500 per month in profit
There is no sinle path to success. The second two items, public commitement and accountability can be achieved by interacting with a community such as meetup groups(www.meeup.com) or online community (www.micropreneur.com).
- Niche Brainstorming & Mental Evaluation
- Niche Evaluation
- Niceh Selection
- Product Selection
- Product Architecture
- Functironal Design
- Database Design
- Graphic Design
- HTML/CSS
- UI Developement (AJAX/JS)
- Business Tier Development
- Database Development
- Creating Unit Tests
- Creating UI Tests
- Manual Testing
- Fixing Post-Launch Bugs
- User Documentation
- Installation Documentation
- Sales Website Site Map Creation
- Sales Website Copywriting
- Sales Website Graphic Design
- Sales Website HTML/CSS
- Sales Website Programming
- Sales Websie Payment Integration
- Product Delivery (via email, link on site, etc..)
- Setting Up Email List
- Setting Up Domain Name & Web Hosting
- Setting Up Email Accounts & 800 Number(toll free number 우리의 080)
- Setting Up Analytics
- Pre-Launch Search Engine Optimization
- Pre-Launch Pay-Per-Click Set-up
- Initial Social Media / Viral Marketing
- Pre-Launch Video Marketing
- Pre-Launch Partnerships
- Launch Press Release
- Pre-Launch Email Marketing
- Pre-Launch Blogging or Podcasting
- Etc
Infra on AWS or Web Hosting
Dollarizing your time
- Your time is worth $50 /hour is the first step
"Work hard and play hard, but never do both at once"
- Wasting time is bad. Boring movies, bad TV, pointless web surfing are expensive propositions. If you aren't enjoying something, stop doing it.
Information consumption is only good when it produces something
"When reading blogs or books or listening to podcast or audio books, take action notes."
Transitioning from developer to entrepreneur
- Being a good technician is not engough
- archtypes of running a business: enterpreneur, manager, technician
- Without planning, organizing, systematizing, outsourcing, and marketing, all things you will shy away from as a technician, you will never make it past the $25/hour pit that many startups fall into. - Market comes first, Marketing second, Aesthetic third, and Functionality a distant fourth
- Things will never be as clear as you want them to be
- the compiler behaves the same way but market doesn't. - You can't specify everything, but you need a plan
- You need to fail fast and recover
- You will never be done
- Don't expect instant gratification
- Process is king (detail in chapter 6)
- Nothing about a startup is one-time effort
Chapter 2. Why niches are the name of the game
- Members of a vertical have similar behavior
- e.g. pool cleaner, countertop installer, web designer - Members of a vertical talk to one another
- Members of a vertical "Hang out" together
- Members of a vertical have similar needs
Conversion Rates
- e.g FeedShot , Just Beach Towels, DotNetInvoice
How to find the niches
- Look at all areas of your life
- Look at occupations
- http://en.wikipedia.org/wiki/List_of_occupations
- http://www.bls.gov/news.release/ocwage.t01.htm - Cheat
- www.entrepreneur.com/businessideas/ (Categories -> Online Businesses)
- www.sixmonthmba.com/2009/02/999ideas.html
- www.ahbbo.com/ideas.html
- ycombinator.com/ideas.html
- astartupaday.wordpress.com
- ideas.4brad.com
- www.ideaisqueen.com/wordpress
- www.ideatagging.com
- springwise.com
- www.trendwatching.com
- www.coolbusinessideas.com
- www.bls.gov
- www.economy.com/freelunch/default.asp
- www.ilo.org/dyn/lfsurvey/lfsurvey.home
- laborsta.ilo.org
- www.ls.gov/bls/other.htm#International
Conferences
- businessofsoftware.org
- lessconf.lesseverything.com
- futureofwebapps.com - a worldwide conf for web developers and entrepreneurs
- www.meetup.com
- thestartupdigest.com
- onstartups.com
- www.kalzumeus.com
- blog.asmartbear.com
- steveblank.com
- www.startuplessonslearned.com
- www.singlefounder.com
- www.paulgraham.com/articles.html
- www.micropreneur.com
- answers.onstartups.com
- www.startuptodo.com
- discuss.joelonsoftware.com/?biz
- mixergy.com
- www.startupfortherestofus.com
- web20show.com
- 37signals.com/podcast
- startuppodcast.wordpress.com
References
Book - Micro ISV
www.micropreneur.com/: micropreneur academy
http://www.sourcegear.com/vault/
http://www.fogcreek.com/fogbugz/
http://basecamp.com/
www.slimtimer.com
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